Animal Justice Foundation (AJF)

About us

The Animal Justice Foundation provides financial power and a backstop for the animal justice movement.

By pooling donations, we build financial strength for the movement, invest in ethical initiatives, and using the proceeds of those investments, support the individuals and organisations that can most effectively generate change towards a kinder world for all animals.

We invest in innovative, inclusive, kind and sustainable alternatives to the existing constructs that perpetuate animal cruelty and exploitation by:

• supporting the achievement of political power for animals as an associated entity of the Animal Justice Party
• promoting civic engagement to speak-out against legalised atrocities imposed on animals in contemporary society

• partnering with thought-leading activists and organisations to support and inspire activities and initiatives that foster animal rights
• activating innovative solutions that drive social, political, technological, and cultural evolution to a more ethical, just and sustainable world for all animals.

Our vision

Our vision is for a kind, sustainable, healthy, and productive society that values all animal species as sentient beings in their own right, living free from pain, fear and exploitation – starting here in Australia.

Our mission

The Animal Justice Foundation’s mission is to build financial strength to back those individuals and organisations who are working towards a world of animal justice.

Our board

The Animal Justice Foundation is run by a voluntary Board with a wealth of experience in social change and animal rights spanning expertise in advocacy, finance, wealth management, information technology, operations, activism, marketing and fundraising. The Board’s primary role is to provide strategic oversight and ensure the foundation’s funds are allocated in alignment with our vision, mission and strategy.

Bruce Poon

Bruce Poon

Bruce has worked as a consulting Project Manager in the InfoTech sphere for much of his career. He has been the founder and director of several for-profit companies and not-for-profit charities. He has worked on animal and environmental causes for more than 30 years, through education, activism and, for more than 10 years, politics. He is the current President of the Animal Justice Party in Australia, which seeks to represent the interests of non-human animals in the political sphere, and is the Parliamentary Adviser to Andy Meddick MP in the upper house of the Victorian parliament.

Katrina Love

Katrina Love

Katrina is an experienced political animal activist, passionate photographer and a qualified horticulturist, having spent 17 years in native plant breeding at Kings Park & Botanic Garden. She has been a senior member of the Animal Justice Party since 2013, run in and coordinated three federal elections, one Senate re-election, two federal by-elections and a WA state election. Katrina is the Campaign Manager for Stop Live Exports in Fremantle – a campaign she has been involved in for 17 years. She sat on the Animals Australia Executive Board for four years and continues to work closely with them on live exports.

Joanne Webb

Joanne Webb

Jo is a long-term animal advocate with 20 years’ professional experience spanning policy, community engagement, relationship marketing, fundraising and stakeholder relations. She has volunteered for non-profit animal protection organisations in New South Wales and Queensland; and supports several national and international animal charities. Jo will complete her Master’s in Governance & Public Policy in 2021, adding to her Bachelor of Communications, and Graduate Diploma of Business, to further advance social change for all animals and Australia’s unique biodiversity.

Chris Delforce

Chris Delforce

An animal activist for over 10 years, Chris is the founding director of Farm Transparency Project (formerly Aussie Farms), the organisation behind numerous exposés of the suffering endured by animals in Australian farms and slaughterhouses. Chris has written, directed and edited two documentaries – Lucent and Dominion – the latter featuring narration from Joaquin Phoenix and Rooney Mara, and made headlines around the country with the release of an interactive map of animal exploitation facilities, a project 8 years in development.

Ways to give

The AJF exists to build power through finance,
and over the very long term.

Only by combining your donations with that of others in the movement, and investing it long term, will we be able to accumulate a significant fund with investment returns that can then be used to future-proof animal protection. If you want your donation to fund immediate initiatives to support animals there are rescue groups, shelters, activist organisations and political parties who will do exactly that.

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